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Accounting Automation — making accounting easier so that people can forget about it
Accounting Automation — making accounting easier so that people can forget about it
Juan Liu is a machine learning practitioner passionate about technologies to improve productivity and life quality. She is a Distinguished Scientist at Intuit. Motivated by Intuit’s mission of Powering Prosperity Around the World, she focuses on building smart products to enable average small business owners with limited accounting knowledge to manage their finances effectively and efficiently. She also provides technical guidance on projects improving small business cash flow and improving customer experience.
Before joining Intuit, she held positions in various Bay Area tech companies such as Walmart E-commerce (online advertising) and Medallia (customer experience management via NLP). She had also been a research scientist with over 80 publications and 1700 citations.
She is an advocate of women in science and has been involved in volunteering activities with her local Bay Area schools promoting girls in STEM, hoping to grow future women leaders.
Juan Liu is a machine learning practitioner passionate about technologies to improve productivity and life quality. She is a Distinguished Scientist at Intuit. Motivated by Intuit’s mission of Powering Prosperity Around the World, she focuses on building smart products to enable average small business owners with limited accounting knowledge to manage their finances effectively and efficiently. She also provides technical guidance on projects improving small business cash flow and improving customer experience.
Before joining Intuit, she held positions in various Bay Area tech companies such as Walmart E-commerce (online advertising) and Medallia (customer experience management via NLP). She had also been a research scientist with over 80 publications and 1700 citations.
She is an advocate of women in science and has been involved in volunteering activities with her local Bay Area schools promoting girls in STEM, hoping to grow future women leaders.
Small business owners have big dreams of success, but they often find themselves bogged down with tedious tasks like book-keeping and tax filing. This is where Accounting Automation comes in. In this talk, I’ll share Intuit’s solution to ease the load for small business owners.
Transaction categorization sounds simple, but it’s actually a complex process, made even trickier by the need for personalization and a diverse customer base. We’ve broken down the problem into manageable parts based on customers’ life-cycle stages, and created solutions to address their specific pain-points. With the help of modern ML technologies like deep neural networks and transfer learning, we are able to accurately categorize transactions and simplify the accounting workflow. Confidence scores from our trusty ML models help us streamline the whole process for small business owners.
| 8:45 | Reception |
|---|---|
| 9:30 | Opening words by WiDS TLV ambassador Nitzan Gado and by Lily Ben Ami, CEO of the Michal Sela Forum |
| 9:50 | Prof. Bracha Shapira – Data Challenges in Recommender Systems Research: Insights from Bundle Recommendation |
| 10:20 | Juan Liu – Accounting Automation: Making Accounting Easier So That People Can Forget About It |
| 10:50 | Break |
| 11:00 | Lightning talks |
| 12:20 | Lunch & poster session |
|---|---|
| 13:20 | Roundtable session & poster session |
| 14:05 | Roundtable closure |
| 14:20 | Break |
| 14:30 | Merav Mofaz – “Every Breath You Take and Every Move You Make…I'll Be Watching You:” The Sensitive Side of Smartwatches |
| 14:50 | Reut Yaniv – Ad Serving in the Online Geo Space Along Routes |
| 15:10 | Rachel Wities - It’s Not Just the Doctor’s Handwriting: Challenges and Opportunities in Healthcare NLP |
| 15:30 | Closing remarks |
| 15:40 | End |
WiDS Tel Aviv is an independent event that is organized by Intuit’s WiDS TLV ambassadors as part of the annual WiDS Worldwide conference, the WiDS Datathon, and an estimated 200 WiDS Regional Events worldwide. Everyone is invited to attend all WiDS conference and WiDS Datathon Workshop events which feature outstanding women doing outstanding work.
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